The Core Principle

The best image set tells the project story with as little repetition as possible. Strong submissions reduce ambiguity: the jury should be able to understand the project, its authorship, its status and the value of the design without reconstructing the story from scattered information.

A Practical Framework

1. Open with the strongest overview
2. Include context
3. Show spatial sequence
4. Add drawings where needed
5. Remove near-duplicate images

Open with the strongest overview

Treat this as an editorial decision, not a decorative one. Every element should help a reviewer understand the project faster and compare it fairly within the selected category. Use facts, drawings, photographs and concise text as evidence rather than relying on unsupported claims.

Include context

Treat this as an editorial decision, not a decorative one. Every element should help a reviewer understand the project faster and compare it fairly within the selected category. Use facts, drawings, photographs and concise text as evidence rather than relying on unsupported claims.

Show spatial sequence

Treat this as an editorial decision, not a decorative one. Every element should help a reviewer understand the project faster and compare it fairly within the selected category. Use facts, drawings, photographs and concise text as evidence rather than relying on unsupported claims.

Common Mistakes to Avoid

• Submitting many near-identical views
• Opening with a detail instead of orientation
• Omitting drawings when geometry is hard to understand
• Mixing inconsistent visual styles without purpose

How This Supports SEO and AI Discovery

Use one clear page purpose, descriptive headings, factual project terminology and links to stable entities such as the project, studio, person, category and location. This makes the page easier for search engines and generative systems to interpret without keyword stuffing.